There is always an “I stand by you”
Mythos Beer is next to the “mythical” types of people who believe that joy cannot be excluded. Taking inspiration from real people, Mythos wants to erase the boundaries of fun until joy fits us all. There is a Mythos everywhere. And that includes all of us.
#PantouYparxeiEnaEimaiDiplaSou #PantouYparxeiEnasMythos
Universally Accessible Campaign
BBDO created the campaign and to make it happen Mythos worked with SKEP and Black Light to inform and educate everyone involved on how to communicate and what tools should be used to ensure its inclusive character. The protagonists are: Katerina Vrana, Cool Crips, Electric Mama, Alexia Kouvela, WLG Female Stars, Same84 and Nektarios Papazacharias, (Athens Happy House).
During her speech at the special presentation event of the campaign, Jelina Souchla, Communication Manager at Olympic Brewery SA, noted, among other things: “The new campaign comes to question and gives an impetus to start thinking differently, changing the way we companies and brands communicate”.
For his part, Vangelis Bokidis, Senior Brand Manager of Mythos, said, among other things: “When we were planning the campaign, the main goal was to address all our fellow citizens, to create a more general spark around inclusion, starting from every day and, often, self-evident things”. The BBDO team also attended the event, including Dafnis Patrikiou, Executive Creative Director, Elektras Pavlakis, Creative Director, Marinas Stathopoulou, Yiannis Mazarakis, Nikos Maniatis, and Art Directors.
D. Patrikiou told DailyFax: “It seems that this is the first universally accessible campaign in Greece, which is 360”. At the same time, BBDO created a hub on the Mythos website, in collaboration with SKEP, where the protagonists’ stories will be presented and fully accessible. “This will not stay only in the communication part, but we will also create other things in the future,” she added. It is noted that the campaign was produced by Picky Productions, and directed by Angel Saft.
HandsUp undertook the following for this specific project:
Accessibility Service – Interpreting in Greek Sign Language
